Working With
MDRN Media
OUR PROCESS
You are working with the best marketing minds in the industry. With this experience, we understand consumer behavior patterns and excel at applying these to your brand.
Less jargon. More transparency.
The advertising industry is rife with three letter acronyms that change on the daily. Do you know how your CTR affects your CPC, CPM, and CPA? We don’t expect you to. We will help to break down your plans and results and explain everything in terms you will understand. And most importantly, in terms that affect your business.
Our Process
Initial Consultation
We will sit together and review your business, marketing objectives, and desired key results.
Audit And Deep Dive
We will dive headfirst into your current marketing efforts and make reasoned, well-informed decisions on what is working, what is not, and how to improve.
Research and Analysis
We conduct any combination of market research, competitive analysis, industry trends, and consumer insights that informs your strategy.
Strategy and Plan Development
A coherent strategy will be developed that incorporates learnings from the previous steps. An advertising and measurement plan will follow.
Activation
These are the tactical recommendations from the strategy that will then be executed based on an agreement of the strategy and plan.
Post Campaign Analysis
Arguably one of the most critical parts of the process, since this is where we will analyze whether the strategy and plan worked or not (it typically does). If anything, we will learn a lot.
